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Michael Jordan at a photoshoot for the first pair of Nike Air Jordan shoes, 1984. The $1 Billion marketing campaign. : r/OldSchoolCool
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Michael 'Air' Jordan: A marketing, fashion, and sneaker revolution off the court | Sporting News India
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Game Changer The Untold Story of Nike Air Jordan And Its Successful Marketing: Truman, Davis: 9798223856573: Amazon.com: Books
Nike released the Air Jordan 1 Lost & Found on November 19, igniting the global sneaker market, and it was released in China ahead of the world. | by Bruce Wayne | Medium
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